Top Life Insurance Companies Offering Wellness Programs

Life insurance companies are increasingly recognizing the value of promoting healthy living among their policyholders. This shift not only benefits the insurers by reducing claims but also offers significant advantages to the insured. Wellness programs integrated into life insurance policies incentivize healthy behaviors, providing policyholders with financial and health-related rewards. Here’s a detailed look at some of the top life insurance companies offering wellness programs and the key information you need to make an informed decision.

1. John Hancock Vitality Program

John Hancock’s Vitality Program is one of the most comprehensive wellness programs available in the life insurance industry. It encourages policyholders to live healthier lives by offering rewards for activities such as exercising, eating well, and getting regular health check-ups.


  • Premium Discounts: Up to 15% reduction in premiums based on the level of engagement.
  • Rewards: Policyholders can earn points redeemable for gift cards, travel discounts, and even Apple Watch discounts.
  • Personalized Health Goals: Customizable health goals and recommendations based on individual health assessments.


  • Participants in the Vitality Program live 13-21 years longer than the average American, according to John Hancock.
  • Policyholders save an average of $600 annually on premiums through active participation.

Website: John Hancock Vitality Program

2. AIA Vitality

AIA Vitality is a robust wellness program that integrates with various life insurance policies. It offers a range of incentives to promote physical activity, healthy eating, and regular medical screenings.


  • Cashback Rewards: Earn cashback on premiums by meeting fitness goals tracked via wearable devices.
  • Discounts and Benefits: Access to discounts on gym memberships, fitness devices, and healthy food purchases.
  • Comprehensive Health Assessments: Regular health check-ups and assessments to monitor and improve health metrics.


  • Policyholders engaged in the AIA Vitality program are 30% more likely to reach their fitness goals.
  • The program can reduce healthcare costs by up to 20% annually through preventive care and early detection.

Website: AIA Vitality

3. Prudential WELL Health Program

Prudential’s WELL Health Program is designed to support policyholders in maintaining and improving their health through personalized health coaching and resources.


  • Personal Health Coaching: Access to personalized coaching for fitness, nutrition, and mental wellness.
  • Incentives and Rewards: Earn points for healthy behaviors, redeemable for premium discounts and other rewards.
  • Regular Health Screenings: Encourage regular medical check-ups and screenings to detect and address health issues early.


  • Companies with wellness programs like Prudential’s see a 21% increase in productivity and a 26% reduction in sick leave, according to the Global Wellness Institute.
  • Policyholders participating in wellness programs report a 15% decrease in health-related expenses.

Website: Prudential WELL Health Program

4. MetLife Wellness Program

MetLife offers a wellness program that focuses on comprehensive health assessments and lifestyle coaching, helping policyholders adopt and maintain healthy habits.


  • Health Assessments: Regular comprehensive health assessments to monitor and improve health status.
  • Lifestyle Coaching: Access to coaches who provide guidance on nutrition, exercise, and stress management.
  • Incentive Programs: Rewards for engaging in health activities, including premium discounts and wellness points.


  • A study by the Mayo Clinic found that individuals who participate in wellness programs like MetLife’s can reduce their risk of chronic diseases by up to 50%.
  • MetLife policyholders participating in wellness programs save an average of $1,000 annually on healthcare costs.

Website: MetLife Wellness Program

5. Cigna Wellness Program

Cigna’s wellness program provides policyholders with access to a wide range of health resources, including fitness tracking, nutritional advice, and mental health support.


  • Fitness Tracking: Integration with wearable devices to monitor physical activity and reward healthy behaviors.
  • Nutritional Guidance: Personalized nutritional advice and resources to support healthy eating habits.
  • Mental Health Support: Access to mental health professionals and resources to manage stress and improve mental well-being.


  • Participants in Cigna’s wellness program report a 20% improvement in overall health and well-being.
  • The program can lead to a 25% reduction in hospital admissions and emergency room visits.

Website: Cigna Wellness Program

Making an Informed Decision

When choosing a life insurance policy with a wellness program, consider the following factors:

  1. Coverage and Benefits:
    Ensure the wellness program offers comprehensive coverage and tangible benefits that align with your health and wellness goals.
  2. Ease of Use:
    Look for programs that are easy to integrate into your daily routine, with user-friendly apps and devices for tracking progress.
  3. Cost and Savings:
    Evaluate the potential cost savings on premiums and healthcare expenses. Consider whether the program offers substantial financial incentives for participation.
  4. Support and Resources:
    Access to health coaching, nutritional advice, and mental health support can significantly enhance the effectiveness of the wellness program.


Wellness programs offered by life insurance companies like John Hancock, AIA, Prudential, MetLife, and Cigna not only promote healthier living but also provide significant financial rewards. By participating in these programs, policyholders can enjoy reduced premiums, cashback rewards, and a host of other benefits while improving their overall health and well-being. As you evaluate your options, consider the unique features and benefits of each program to find the best fit for your lifestyle and health goals. Investing in a life insurance policy with a robust wellness program can lead to a healthier, longer, and more financially secure life.